ICO Marketing Strategy

Effective Marketing Strategies a Necessity for Initial Coin Offering

Marketing is the blood of any business that allows it to nurture. Marketing is that one thing, which lets you settle in the market, helps you to expand your network, and lifts your business to the higher levels. The intensity of projection of the roots of your competitors, helps you gain an importance over them. Marketing for an Initial coin offering is also of utmost importance. There are over 1500 cryptocurrencies in existence and more cryptocurrencies are coming up. This has increased the competition making it even harder for new cryptocurrencies to reach their soft cap. Therefore, everyone needs robust ICO marketing solutions to enable themselves to reach their target audience. 


ICO is the acronym for Initial Coin Offering which refers to the highly unregulated process of raising funds for a cryptocurrency project. The process involves selling part of the cryptocurrency to the early investors in exchange for Bitcoin or legal tender. This is almost similar to an IPO where investors purchase company shares.

It’s important to note that, unlike an Initial Public Offering (IPO), investing in an ICO won’t result in you having an ownership stake of the company you’re giving money to. You’re gambling with the money that is currently just a worthless ICO. The currency you pay for now will increase in its worth later and make money for you. 

Marketing is of supreme importance before a coin launch. An ICO marketing service company is very influential and will render you services which will involve website development, market research, Pay-Per-Click, social media marketing, content Marketing, ICO press release, email marketing, community engagement, and influencer marketing. 


  • ICO DEVELOPMENT – Creating an attractive user friendly and content abundant website for ICO is the initial stage to attract and retain investors.            
  • MARKET RESEARCH – A powerful marketing strategy is built based on complete market research of the target customers and competitors. 
  • SOCIAL MEDIA MARKETING – Creation and promotion of the ICO on all the leading social media platforms to boost the visibility, reach and engagement of your target audience. 
  • PRESS RELEASE MANAGEMENT – With strategic press releases, the reach and credibility of the ICO can be improved. 
  • EMAIL MARKETING – With the help of direct messaging through emails, information regarding the project can be shared and prompt their curiosity to invest. 
  • INFLUENCER MARKETING – Strategize to reach out to the popular influencers in the ICO industry, try to have a session with them and build a good reputation in the market. 
  • SEARCH ENGINE OPTIMIZATION – Strategize to improve the off-page reputation of your ICO and increase the page rankings. 
  • COMMUNITY MANAGEMENT – Through writing and sharing content on your ICO, you can build more number of members on your platform
  • CONTENT DEVELOPMENT – Usage of relevant and powerful content in the form of articles, blogs, videos,etc to spread the ICO information all across the internet. 
  • PAY-PER-CLICK – If someone needs to acquire more audience, then one can get help from strategies like pay per click. 

You have two targets that you will be trying to reach: people with knowledge of how cryptocurrency and ICO’s work and people with basically no idea. You’ll want to identify the people that would be most excited by your new venture since they’ll be more eager to give you money as it means a deal for them. We’d also reach out to some popular bloggers/vloggers in case of a newbie and see if they would be interested in producing some content to showcase why it is the biggest innovation. Just make sure they disclose the nature of their deal to advertise.

Just make sure to do your homework. Because ICOs are barely regulated, you need to be way more careful than you’d be when investing in an IPO. Read the white paper, research the team members, and make sure that they have a history in cryptocurrency.

You can also use trusted websites, which only choose ICOs that have been reviewed and consider to be legitimate and exciting. While you shouldn’t fully trust any website that is offering a listing, they can be quite useful.

Everything that you are thirsty for, will be done by a firm. Their dashboard development services will cover Lightpaper, Whitepaper, Presentation, Landing page optimization, ICO funding dashboard, Press release kit, Coin drop, Coin or Token creation, Bounty management, Coin price pump, Listing prices, and all ICO Marketing plans

Summing Up

You need an ICO marketing solution that is ready to provide you with end to end services The features any client can expect are reliability, privacy, security, result-driven, highly-skilled players, a project manager and 24*7 support. The companies will be hand-in-hand with you from creating the strategy, implementing them, and analyzing them. These companies offer a bucket full of answers in ICO marketing planning and its execution. They make sure that all the answers given by them are swift, secure, smooth, stable and apt for fundraising with their best efforts to enable you to earn huge profits.