The way to prove to Google and other search engines that your website or page meets the search intent of the user is not easy. It is complicated and certainly cannot be achieved with shady links or other dubious activity. On the contrary, Google search engine algorithms offer multiple ways to marketers and brands to optimize their sites for being ranked on the first page of search results.
There are many misconceptions about SEO – site owners think many a time their site ranks once with the use of one keyword. Though most of the time it is true because the algorithms of Google have been upgraded to limit the appearance of your domain name against the same search intent. There are however ways that a page can be ranked multiple times and get more than single click-through rates.
Is multiple listing ethical or is it black-hat SEO?
You need to understand that different updations to Google algorithms over the last few years have been done to make ranking on search engines credible and authoritative. That is why there have been updates that have tried to stop the use of keyword stuffing, keyword cannibalization, multiple listing through the use of the same keywords, and so on. Google now omits such domains and URLs that tend to indulge in these sorts of activities. Plus, there could be potential risks of being penalized by Google. The search engine might push the ranking of your site low on the result page. Many try to start multiple sites and domains and use the same set of keywords. But here too, the Google algorithm is smart and intelligent. And understand that there is a game being played here and can very soon tag it as Private Blog Network.
One particular set of businesses however can make things work for them and choose to have their page or site listed multiple times. This is for local companies. In local SEO, business entities can use different available ways to take advantage of multiple listings.
How to get a triple click-through rate on Google?
- Google Adwords.
- Google Maps, and
- SEO (Search Engine Optimization)
Method Number 1 – Using the power of Google Adwords
The chances of Google Ads giving you optimized results are high if yours is a local business. It starts to give results almost instantly – the moment your campaign starts.
You, however, need to know a few things here:
- Google Adwords is paid. The cost will vary as per the scale of advertising campaigns. And the kind of services you hire to get the work done.
- Also, remember that Adwords account for only 2% of the total click-through rates. In the local scenario, the CTR may be a bit higher but still, you need to consider cost-effectiveness before choosing Google Adwords for your site.
- Google, at times, might consider not displaying any ads, if none of the ads are found to be relevant by Google – that is a decision that businesses need to respect. For local businesses, the chances of ads showing up are higher than for other businesses.
- You also need to keep in mind that the ads might not get displayed on the top of the page – Google can place them anywhere – left, right, or bottom and even take it to the second or third pages, depending on how relevant Google algorithms judge the ads to be.
It is always a good idea to hire experts to do the work of handling campaigns involving Google Adwords.
Method Number 2 – Using the power of Google Maps
Local business must set up their Google My Business Listing. It is not a difficult or complex step and can be done by anyone. It does not require you to have the technical expertise to do this. Why is it important? If the user searches for a relevant business or topic in your location, your business can be listed on the top by Google giving directions and showing the location of your business on the map.
To set up your business on Google Maps, you need to first set up your account. Next, you need to fill up details about your business. Make sure that the details are all correct and relevant. When describing your business, ensure that you add appropriate terms and keywords, and also add a Call To Action at the end of it all. However, do not stuff the details – keep it simple, and easy to read and understand. Add pictures of your office, factory, workshop, shop floor, screenshots of products and services, the entrance, and so on. The other thing not to forget here is to add customer testimonials and reviews on the Google Listing page. And finally, make sure that you have some credible recommendations, citations, links, etc. to showcase the authority of your brand and business.
Method Number 3 – Using the power of SEO (Search Engine Optimization)
SEO services, the way to get organic leads and results. This is not easy at all – rather it is more complicated than Google Adwords.
It is important to remember here that as a local business, you may choose not to have a website. This way you can get listed only using the Google Map option.
To get multiple listings, you need to have a website where you can use the power of paid and organic results. SEO or organic listing is how your site gets ranked on the search page result by the Google crawler. The crawler is managed by algorithms. This is one area where you need professional experts to do the work because this needs technical proficiency. There are on-site and off-site technical issues that need to be addressed. From keyword research to content optimization, you need to do a lot of work. You need to ensure that the User Interface is designed for an impeccably smooth browsing experience; while there needs to be link building and off-page optimization for best results.