The pandemic-induced informational needs and dramatic transformation in consumer behaviour are shaping trends in content marketing as 2022 approaches fast. Opportunities for content marketing agency Boston have boomed with consumers shifting to online space en masse.
In 2021, 43% of marketers experienced increases in their budget for content marketing, and in 2022, 66% of them expected a further rise. Following are some tips for success in content marketing in 2022 through digital marketing agency Boston MA.
Strategy to Retain Customers
One must focus on strategies for content creation to retain current customers rather than attracting new ones. The latter is a costlier endeavour. For accomplishing this, try to work continually in updating one’s website and create a pleasant experience such that current customers return to the site in the future.
Take Help of Artificial Intelligence and Data
One must fully exploit the benefit of data processing such that it will help in decision-making while creating content. Avoid sailing in the dark. It is an obligation to make use of the database and help provide a better user experience and customer service for clients.
Create Podcasts
There is much demand for educational podcasts, and many companies wish to jump the bandwagon in 2022. There are already several popular podcasts aimed at business owners and entrepreneurs. Podcasts are excellent means to share information with listeners on a wide array of topics and are ideal for content creation. One can exploit them on social media platforms for complementing one’s blog content.
Search Engine Optimization (SEO)
SEO is a vital aspect of content marketing. Original, unique, and creative content indexes faster and ranks higher compared to a low value and repetitive content. More than 90% of users only peruse the first page of search results. Potential clients cannot view one’s website if it is poorly ranked. Hence it is vital to optimizing one’s content.
The content must be persuasive and appeal to customers. One can use keywords in the content and focus on particular visitors such that Google will acknowledge the site and determine its ranking and relevancy. SEO-friendly content is critical for the success of marketing. Thus, content marketing and SEO can tie up together to create a powerful force.
Creating More Specialized Content
Most start-ups struggle for their brand recognition. Hence, it is critical to make simple the content marketing plan and focus on both the best aspects of one’s company and what makes the company distinct from the competition.
The solution is to stay updated with the latest developments in one’s own niche. One can help customers by providing attention to their continual needs and offering solutions. By this one can help:
Create content tailored to the target audience
Step apart from the competition and establish one’s brand
Display one’s competency and knowledge.
Demand for Quality
The acronym EAT (Expertise, Authority, and Trustworthiness) stands for criteria of Google which will weigh heavily on marketers, all through 2022. Since these features cannot be measured or quantified, they pose a great and persistent challenge with regard to SEO.
So, one must seek to create exceptional content experiences by integrating games, text, audio, video, and some other interactive features. One must create content targeting one’s ‘ideal’ customer. In every content created, one must display empathy and trust.
Understand the Intent of the customer
SEO professionals or digital marketing company Boston may be highly focused on keywords, thus losing the chance to connect with the audience in relevant ways. They must understand not only what is being searched by net users but must do crafting and planning content that speaks directly to such needs.
Do some sleuthing into factors motivating one’s prospects. Delve into the customer journey for finding content gaps, stopping points, and other chances for creating a better seamless experience. One must use competitive research, keywords, and topics to create content which better meets the intent of each user.
Exploiting Voice Search
If the popularity of Amazon’s Alexa is anything to go by, everything points to the rise in the popularity of voice-activated devices in 2022. Globally, millions of customers have bought smart speakers. Since Voice Search is becoming popular, content marketers will need to incorporate them into their marketing campaigns.
Delivering Individualization
Techniques of marketing that are data-driven can help start-up and established companies to learn more about their target audience. Such collected data can help in the creation of the right content for addressing the goals and needs of the target audience at all stages of buying cycle.
AR (Augmented Reality) and Visual Stories
Compared to text, visuals are more effective in conveying information. As per neuroscientists at MIT, the human brain can identify images viewed within as less as 13 milliseconds. Images enter long-term memory, which is not the case with text.
Hence, it is vital to include exceptional images in one’s content if one wants customers to remember one’s business and to care about it. As the stats reveal, 93.3 million persons will use AR at least once a month in 2021.
In sum, these are some of the trending tips for content marketing strategies deployed by content marketing agency Boston. It is only a well-planned strategy of marketing that can help a company succeed in 2002 with the pandemic looming large in the background.
