Unboxing the products’ packaging is an effective marketing tactic that can be used to promote your brand. You should make the unboxing process as engaging and interesting as possible so it will capture more attention from potential customers. It’s not enough to have a good product.
You need to use every technique at your disposal in order to get noticed.
If you are a bath bomb retailer, you need the kind of bath bomb packaging that gives a great unboxing experience and also curtails all the necessary information about the product.
The Unboxing Experience
You should provide your customers with an amazing unboxing experience. You can do this by creating an alluring custom packaging solution that will help you to stand out from the crowd. There are many ways of doing so, but one effective way is by using a non-traditional shape for your boxes. Some examples would be scented boxes or ones with lids and hinges.
The Unboxing Process: Your Customers Should Be Engaged During the Entire Unboxing Experience
You should ensure that they’re engaged during every aspect of the unpacking process; in other words, make sure not to move on too quickly from step to step. Also, allow them ample time before moving on.
If possible, give them two minutes between each action/step (i.e., opening layer after layer). It’s important that your packaging is engaging enough that they will retain their interest in your products and brand.
The Most Important Part of Your Product is the Packaging:
Your packaging should be thoughtfully and purposely created to represent your brand. You’ll want to design it with specific features in mind that will make it stand out from other products on store shelves, remain eye-catching throughout the unboxing process, and ensure a great user experience (UX) for customers once they get their hands on them!
When you’re making decisions about what type of materials are best suited for your product, consider using corrugated cardboard because this material can offer both style and strength, especially when paired with die-cut pieces or lids/covers. Moreover, custom box printing allows brands like yours to add finishing touches such as foil stamping, which gives boxes a luxurious look.
The Steps to Make Your Packaging Exceptional
We have compiled a list of steps that will help you to make your packaging exceptional. Take a look below:
Choose a Sturdy Packaging Material
The first thing you should do is to choose a sturdy packaging material that can hold up the weight of your product. It needs to be able to secure it, so it doesn’t shift around during shipping or if customers are carrying their purchases with them over long distances.
Find Inspiration from Your Competitors’ Packaging Design
When looking for inspiration, try comparing and contrasting other products in your industry by looking at their packaging design layout and materials used on each box. For example, take a look at this website called The Dieline.
This site provides readers an opportunity to view some cool examples of brands that have come out with great ideas when designing custom boxes. You will also find more information about all types of packages.
Add Stickers
Stickers are the perfect add-on to make your packaging look appealing. They are mostly used on the outside of boxes with the aim to attract consumers. Using stickers is a great way you can make your product stand out from others. Moreover, they add another layer in order to entice people who might be looking for specific information about any products.
Create Custom Packaging Solutions
When creating custom packaging solutions, there are many things that need to be considered, such as market research and competitor analysis, as well as understanding your target audience’s motivations behind their purchase decisions; what drives them? What makes them choose one brand over another?
Additionally, explore different designs and styles before making a final decision because this will help you save time and money when choosing which design works best for your business.
Add Custom-Made Cards
You can insert the promotional material or the custom cards for your customers. This means more income for the business. The insertion of cards helps you build an emotional connection with your customers. You can write a gratitude note for your customers. It will add surprising elements and will make your customers’ day.
Over-the-Top Packaging
Packaging is not always about creating a restrained and orderly look, but it’s also about being creative. You can get inspiration from other products in your industry, or you could think out of the box like some brands do by using unique materials such as wooden boxes, wooden barrels, leather bags, etc. to create an impressive unboxing experience for their customers that will make them remember the product forever. These are just a few examples of how custom packaging solutions can help marketers achieve their promotional goals.
Add Educational Note
You can add the educational note regarding your products inside the boxes. For example, you could add a paper that would contain the information about how to use your product and its benefits, or you can include some coupons.
Offer Free Gift or Sample
It is a great way of marketing your brand among your targeted clientele. You can add a free gift or sample inside the box and include a note that offers them to share their feedback about your product. This will help you to learn more about customers’ preferences, needs, and wants, which will, in turn, allow you to improve your future products.
It does not matter if we are talking about traditional home appliances like TVs or washing machines or high-end luxury designer handbags, leather bags, etc., companies want their products to be unique and stand out among other competitors on retail shelves. That’s why they invest so much money into custom packaging solutions for every single item they offer – because differentiating themselves is what helps them to be set apart from the competition.
The Final Word
Help your customers enjoy the unboxing experience. The process of opening a package is an integral part of the purchasing decision, and it can make or break how they feel about your product. If you want to sell more products online, you can order custom mailer boxes and design them in any way you want, specifically, how their purchase will come in the mail!
That’s why we recommend considering packaging design before finalizing any other marketing campaign decisions. You may not think that small details like custom stickers or elegant cards really matter at this stage of customer engagement with your brand, but there are many ways to use them as powerful tools in our digital marketing arsenal.
